Skip to main content

RE: Six Things Principals Are Thinking with #Edtech

Six Things Principals Are Thinking When They Get Pitched Edtech

Not having an administrator background, I cannot say if this is accurate. Perhaps my administrator colleagues can either affirm or deny the claims in this article. I can attest to the fact that these "Six Things" go through my head when I'm being pitched Ed Tech.

It all comes down to cost

I can relate to the first point in the article above, "Which of my million problems does this solve?" This is rarely the first point raised by administrators in my experience. First and foremost is cost. If it is not feasible to purchase, then it is hard to get invested in the technology being presented.

A prominent example of this was a demonstration I attended on a 3D/VR interactive learning system. My personal opinion on this device was it was probably going to be $1,000 to $1,500 per device. With this in mind I thought maybe we could purchase a small set of these, perhaps 5. This price-point is still a very steep sell in the money strapped education world. However, all I could do was assume as the vendor would not quote me a price until after the demonstration. In retrospect, this was probably the biggest red flag I should have seen about the pricing.

I soon found out that the minimum cost per device was $10,000. I was told by the vendor that other schools around my area had purchased a whole lab of 30 of these machines. I quickly verified this with those districts and sure enough, through fundraising, private donations, and grants, those districts were able to afford these devices. However this was prohibitively expensive in this case.

I felt like all of the time and resources I diverted into learning about this product, researching the educational value and opportunities, and scheduling the demonstration were a waste. If I was able to find out the price point before starting, I could have easily avoided this whole experience.

Vendors, Please Quote Us the Price First

There are many vendors that use the "strategy" of "Contact us for pricing" or "Let us schedule a live session" before quoting the price. I can only speak to the education world, but I have assume that time is far to valuable of a resource for companies and individuals to waste on sales pitches that may or may not have a use in your circumstances only to find out its priced out of your budget to begin with.

I am NOT thinking of any vendor in particular, but just know that you are driving away business by not listing your prices.


Popular posts from this blog

8 Google Sheets Add-ons Teachers Need!

Google sheets is a very powerful, although a bit basic when compared with the industry standard Microsoft Excel. Google Sheets Add-ons add some of the advanced features of other spreadsheet programs into Sheets. These add-ons have allowed me to completely move away from Excel for all data entry. We ...selected for you the 8 most popular applications there. Using these add-ons will enable you to: Create graphs and forms and write complex math in your sheets Create and modify a planning schedule for project management in a spreadsheet; easily scaffold, manage and assess students projects in Google Drive ...see the article below for more

What Comes First, Education or Technology? This is a good article about putting education technology in perspective. "What has happened is that the existence of the technology has enabled you to reconsider some of your teaching methods." Technology has sparked a critical change in education. When integrating technology in education, for the most part of the 20th century, the focus was on adding technology to already existing teaching practices. “I want to get people to start from the notion that there are educational things that they want to do, or educational processes that they would like to engage with, and then - and only then - talk about the technology.”— The death of the digital native... Technology is inspiring us to change what we are doing in our classrooms and how students are learning. Here is an example of how technology can inspire a change in teaching practice: 1990s Tech Example: VCR usa

50 Must Read K-12 I.T. Blogs 2015

Sadly I did not make this list this year. :) However, if you wonder where I get some of the information I post to this blog, many of my sources are included in this list. Here are some of the EdTech Blogs I frequently read: 21st Century Educational Technology and Learning Alice Keeler Dangerously Irrelevant Lisa Nielsen  - The Innovative Educator Shake Up Learning TeachThought and I have added some more from the list.