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Apple’s Bid To Reclaim The Classroom From Chromebooks May Be Too Late


With price cuts and new features, Apple is making iPads more school-friendly–but only after Chromebooks became go-to educational machines.

Apple has traditionally had strong bonds with the education market. It’s also offered healthy discounts on computers to all kinds of schools. As with many of the company’s policies, these moves have had a look of goodwill about them, but also neatly aligned with a shrewd marketing objective: hook young people into the Apple mindset when they’re young so that they’ll buy Apple stuff (at full price!) in the future.

Recently, however, the company has been so focused on selling phones and searching for the “next big thing” that it has taken its eye off traditional focus areas. Education might be one of them.

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